SEO Major Work

SEO Audit

Keyword Research

On-Page Optimization

Off-Page Optimization

Competitor Analysis

Keyword Types

Local Keywords

Generic Keywords

Long Tail Keywords

Changes need to be done On-Page Optimization

Static vs. Dynamic Websites: A Comparison

Feature	Static Website	Dynamic Website
Content	Fixed and unchanging	Generated dynamically based on user interaction and data
Technology	Primarily HTML, CSS, and JavaScript	Uses server-side programming languages like PHP, ASP.NET, or Node.js
Database	No database required	Requires a database to store and retrieve data
Update Process	Requires manual editing of HTML files	Content updated through a content management system (CMS)
Examples	Personal portfolios, company brochures, landing pages	E-commerce websites, blogs, social media platforms
Website	incredibleindia.org, amul.com	Flipkart, Amazon, Facebook

Example:

Static Website: A simple personal portfolio showcasing a designer’s work. The content remains the same unless manually edited.

Dynamic Website: An online store selling products. The website displays different product listings, pricing, and inventory information based on user interactions and data stored in a database.

Title Tag 

55-60 characters    
600 Pixels

Code : <title> </title>

Description Tag

155 Characters

 960 Pixels

Code : <meta property=”og:description” content=”A cars”/> (Meta Description)

Basic Tags

<p> </p> Paragraph

</br> break

<title> </title>

<meta property=”og:description” content=”A cars”/>  (Meta Description)

URL (Uniform Resource Locator) structure

It is the process of renaming or rewriting the url of the web page. 

Use only “–“ hyphen symbol to separate the words in the url 

Do not use special characters like ?,_,! e.t.c to separate the words in url 

Do not use lengthy url structures 

Before renaming any existing url structures, take the backup of old url structures

Status codes

• 404 page not found 

• 301 permanent redirection

• 500 internal server error 

• 302 temporary redirection

• 200 OK (working urls )

Bread Crumb Navigation

It is the path for the user to navigate front and back webpages/ categories (OR)

It is the combination of multiple hyperlinks

• Increases the internal linking strength of the website

• Enhances the users experience

Bread Crumb Navigation Code Example

<a href=”http://www.flipkart.com”>Home</a> >>> <a href=”http://www.flipkart.com/mobiles”>Mobiles</a>

Output : Home >>> Mobiles

Hyperlink

The Text which are clickable is know as Hyperlink.

Hyperlink are also know as [Hypertext, Anchortext]

Hyperlink Code Example

<a href=”http://www.google.com”>Home</a> 

Web Content Optimization

Web content optimization is the process of improving your website’s content to make it more attractive and engaging for both users and search engines.

Web Content Optimization requirements

Minimum 300 words for every webpage

1% keyword density (for 100 words >>> 1 targeted keyword ) 

Write the content with 0% plagarism (Copy)

Check the content is Duplicate or not by using checker tools or plagiarism tools duplichecker.com

White Hat SEO

White hat SEO that follows search engine rules and focus on optimizing your website for human audience experience instead focusing SERP.

Black Hat SEO

Black hat SEO that does not follows search engine rules and focus on optimizing your website for SERP instead focusing on human audience experience.

Black Hat SEO Techniques

• Keyword stuffing: Overusing keywords in content.

• Hidden text: Placing text on a page that is invisible to users but visible to search engines.

• Doorway pages: Creating pages solely for search engines, redirecting users to the main page.

• Link farming: Creating a network of low-quality websites with reciprocal links.

• Cloaking: Presenting different content to search engines than to users.

Grey Hat SEO

These techniques might not violate search engine guidelines, but they take shortcuts to improve search engine rankings.

Grey Hat SEO Techniques

• Over-optimizing content: Keyword-rich anchor text excessively.
• Link-building schemes: Buying links or participating in link exchanges that don’t offer value to users.
• Doorway pages: Creating hidden pages optimized for specific keywords that redirect users to the main page.
• Cloaking: Presenting different content to search engines than to users.
• Using private blog networks: Creating a network of low-quality blogs to link to your main website.

Off-Page  Optimization

Off-Page optimization

It is the process of Hosting website links to other High Authoritative website.

It helps to get the popularity to our website and also increase our Site Site Authoritative.

Backlinks

Building backlinks with other website is also known as Off-Page optimization.

Links coming back from other websites to our website is known as Backlinks.

Types of Backlink submissions

1. Directory Submission
2. Forum Submission
3. PDF Submission
4. Article Submission
5. Press Release submission
6. Guest Posting/ Blogging
7. Social Bookmarking
8. Profile creation
9. Bussiness Profile creation
10. Blog Commeting

Note Backlink submission

Not sure 100% that all types of submission sites will give backlinks to our website.

Before doing Submission Check the DA and Alexa Ranking of the submission sites, Submit only in High DA or Alexa Ranking sites.

Must be

DA (Domain Authority) – above 30

 Alexa Ranking – Below 50k – 60k

Search engine bot will give DA to our website based on No. of submission and backlink building from High Authoritative websites.

Benefits of doing Backlink submission

To increase Site Authoritative and Traffic.

Note – There are 200+ Factors to rank a website 

Like:

• Backlink Submission
• HTTPS
• Mobile Friendliness
• Web site optimization
• Deacreasing Bounce Rate