Google Ads

Google Ads is a platform where we (company) can show the ads to the customer (users). 

Why Google Ads Platform

As Google has the data of the users and Company want to target audience as per the Audience demographic companies use google ads platform.

Google Ads Structure

Google Ads Types of Campaign

1. Search Campaign
2. Display Campaign
3. Video Campaign
4. Shopping Campaign
5. Performance Max
6. Demand Gen
7. App Campaign (Promotion)

Google Ads Account

It is an account through which we create a campaign and run ads.

Campaign

It is used to define our goals (Objective).

Like:

• Sales
• Clicks
• Conversions
• Views etc… 

Ad Group

It is a part of the campaign.

Eg: Cloth Shop (Google Account) -> Ad Group (Men Cloth wear), Ad Group (Kids Cloth Wear)

Keywords

They are the search terms we want to add in our ads.

Ads

The content that is visible in search engines.

Simple Ad Structure

Search Network Campaign

It supports only text ads. The ads that appear on SERP (Result page)

and Google search partner like Ask.com, Aol.com

Display Campaign

Showing your company ads on other websites or Google partnered websites

Google Partnered website 

Through Google Adsense applied websites are Google Partnered website.

Note – Google Partnered website -> Publishers

Our Company ad   -> Advertisers

Shopping Campaign

Showing your products with detailed info using image in the SERP.

Video Campaign

Showing video ads on YouTube through Google Display Network.

Performance Max

It is the mix of all the combinations of Text, Image and video.

It appears in Google Network Products 

1. Google SERP
2. Other Partnered websites (Google Adsense)
3. Discovery (Google News Feeds in Mobile)
4. Gmail (Promotion Tab)
5. YouTube

Demand Gen 

• It is suitable for brand awareness for the initial companies.
• But it has no keyword Input.
• It closely resembles to Facebook and Instagram Campaign
• It primarily focus on YT shorts, YT in-stream, YT in-feed, Discover and Gmail.
• It is suitable for Brand awareness.

App Promotion

Promote app across Google Search, YouTube, Google Play and other in-gaming apps.

Advantages of Google Ads

1. Reach Targeted People
2. Control over budget
3. Cost effective
4. Flexible (Turn On & Off ads anytime)
5. ROI (Return On Investment)
6. Remarketing

Remarketing

If the user hasn’t taken  any action and abandoned in the middle of the website. We can show them the ads again is known as remarketing.

Negative Keywords Limits

1. 20 Shared negative keywords list per account
2. 5000 Keywords per negative keyword list
3. 10,000 Negative keywords per campaign
4. Maximum of  5000 negative keywords can be applied to Display and Video Campaign

Note

10,000 Campaigns per account

20,000 Ad groups per account

4 million ads per account

Important Note

Search Ad, Shopping Ad are built using Keyword Targeting, Audience Targeting, location, demographic and device targeting. They are used for Conversion based strategy.